The Itaewon district developed around the U.S. Eighth Army Base and has been well-known among tourists since the 1970's. European and North American visitors to international conferences, and particularly to the '86 Asian Games and the '88 Summer Olympics, have spread Itaewon's reputation as a shopper's paradise.

The more than 1,500 small shops in the district offer custom-made suits, silk dresses, jogging suits, sportswear, sweaters, fur jackets, leather apparel and ski wear at a fraction of their overseas prices. Shoes are a popular buy. Itaewon carries a huge range of sports shoes, jogging shoes, and the latest in leather dress shoes made with both imported and local leathers. But there is more to Itaewon than clothing and shoes.

This is a great area to shop for sports equipment, Korean souvenirs, handicrafts, and small gifts. Itaewon also has the best collection of eel skin products in Seoul, and smoky topaz, amethyst and jade jewelry. Fur shops sell their furs duty-free to foreigners. Great savings can be made and English and Japanese are spoken at almost all shops. Won, dollars and yen are all happily accepted. In addition to daytime shopping, Itaewon offers nighttime entertainment with a large variety of clubs and restaurants.

Business Hours
9:00 a.m. ~ 9:00 p.m..

Transportation
City Bus No. 81, 23, 78-2, or 79-1; Jwaseok Bus No. 773

Location
Southwest of Mt. Namsan, between Itaewon Crossroads and the Hotel Holiday Itaewon